9 Tips for Repeat Web Site Traffic

Thursday, October 29th, 2009 at 8:23 am

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Here are 9 tips to help you get repeat web site traffic. It may be easy to get new traffic but new traffic doesn’t usually buy anything, that can take up to 7 visits so repeat traffic can be vital to your success.

1. Frequently update your web pages. Sites that are never updated or maintained are dropped by some search engines. You can even put a date counter on the page to show when it was last updated.

2. Over deliver value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. Don’t hesitate to advertise their products also, if they are not in competion with your own product.

3. You can allow customers to ‘opt in’ to get discounts and special offers. Invite your visitors to a free monthly newsletter with an opt-in form.

4. Adding a link to book mark your site or add to favorites is always a good idea.

5. Add a link ‘Recommend this site to a Friend’ so that the visitor can email your website link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.

6. Maintain your theme or brand throughout your site so your customers always know they’re on your website. Always provide a ‘Contact Us’ link on your pages and use consistent colors and logos throughout your site.

7. Always have a ‘Policies’ page which clearly states your mission and principles in regards to customers. Also post your privacy policy as well so that clients know they are secure when they visit your site.

8. Post a FAQ page with common concerns clarified, this will alieve most doubts and objections. This will resolve most doubts with a prospect or customers initial visit to your site.

8. Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark.

9. Never spam a client, who has opted in for newsletters, with unsolicited emails. If someone wants to ‘opt out’ of your list, always honor their request in a timely manner. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with emails they no longer wish to receive.

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