Blog Income Secrets – Content and Value Just Aren’t Enough Today

Saturday, October 31st, 2009 at 7:11 am

: Image by purpleslog via Flickr

Unless you’re completely new to the blogging scene, you’ve probably heard two things.

Content is king
You must offer your visitors real value if you want to keep them visiting your blog

These things are necessary to make money, but they’re not enough in themselves. A less talked about secret of earning big blog income is that great content and providing value won’t get you there by themselves. That may seem to contradict what you’ve heard, but it doesn’t. Please let me explain.

When top blogs make money, they surely have great content that provides value to their readers, but they have several more characteristics. The most important of these is that they have traffic. In other words, thousands of people a day read their blogs.

Great content is crucial. Providing real value is crucial. But if no one finds your blog, you’re not going to make money. There are tens of millions of blogs out there. If your blog covers a topic that lots of people are interested in, there are likely to be tens, even hundreds of competing blogs. Getting enough visitors to your blog is challenging but doable.

If you’ve got a lot of loyal readers, you’re almost there. One major step remains. Getting your blog to generate money (known as monetizing your blog) is the next big challenge. Unfortunately, even if you get tons of visitors, you’re not guaranteed to make any money. If you want to earn significant blog income, you need a good monetization plan.

So as you can see, delivering value to your readers isn’t nearly enough. Two more things are necessary. One is getting visitors, lots of visitors to your blog. The other is getting them to spend money. You’ll need to master both of these if you really want to profit from your blogging.

For more blog income secrets, go to http://TheBloggersPayback.com