article marketing Archives

Optimizing SEO with Article Marketing

New Years 2007
Image by joshbousel via Flickr

It is possible to maximize your SEO with article marketing when you are engaged in the business of selling a product or service online.  Search engine optimization or SEO is the procedure for obtaining the best possible position in the list of URLs provided by the search engine as the results of a specific keyword or key phrase search.  Thus, getting a reliable SEO article writing service is important because if the URL of your website is featured on the front page of the search results, there is a strong possibility that you will be visited by someone who is already interested in a topic that is relevant to your service or product.

Unique articles provide you with an inexpensive way to boost the traffic to your website that in turn will enhance your chances of increasing your sales and your profits.  The primary purpose of the articles is to place SEO content or keywords and phrases that you have determined to be the most likely to be searched by a potential buyer of your service or product in those articles.  This way, the spiders of the search engines will categorize your site as relevant for these particular keywords or phrases.

After preparing them, you then submit the SEO optimized articles to the directories that are frequented by searchers.  These article directories have high rankings in the search engines and submitting your articles to them and providing a back link to your site will cause them to pull up the search engine ranking for your site.  A technique that you can utilize is to regularly buy unique articles to permit you to submit more articles and get more back links to your website.  The result is that the URL for your site will ultimately find itself on the front page of the search engine results.

Moreover, because the number of back links to your site is part of the computations made by Google to compute your search results rank, the method of constantly submitting articles will further enhance the rank of your website.  Therefore, maximizing your SEO activities is greatly assisted by articles.  It would be advisable to obtain the services of an online writing service provider such as http://ArticlesOnTap.com because the writing of these articles requires a lot of time.  You can obtain the much-needed articles at reasonable prices and you are able to submit articles to the directories at a much faster rate than you would if you did them yourself.

They say bikes get in the way of traffic
Image by richardmasoner via Flickr

So, you have a blog set up. You are outfitting it with tools that make it easier for people to take part in your discussions. Now, all you need is the people. Here are a few way to drive traffic to your blog using articles.

The biggest part of blogging is writing. In essence, it is an online journal. But, blogging has evolved from simply writing your thoughts to informing the public about different subjects that you are interested in.

Each one of your posts is a new article for readers to see and digest. But, who is going to see all of those amazing posts if you don’t have any traffic besides your cousin Phil and your mom?

Article Marketing

One way to get the traffic you need is by getting your name in the open. Article marketing is the act of submitting articles to directories where others can find you. They may even decide to post some of your work on their sites.

There are many benefits to article marketing:

  • Build credibility and visibility
  • Build your brand
  • Increase traffic to your blog (the basis of this article)
  • Advertising for your products

Use that expert knowledge to let others know what you can do for them. Each article marketing site is different in their submission guidelines so read them all carefully. Getting published on some of the more popular sites (ezinearticles.com, ehow.com, buzzle.com and others) is like instant credibility with the readers.

So, what will you submit? If your blog has been up for some time, you can submit archived posts. Change the titles to be more catching. This way even if no one saw your posts on your blog, they get a second chance and so do you.

Consider rewriting your posts. Rewriting turns one article into several. By tweaking what you have already written, you can create two new articles from that one. Each can be submitted to a different article directory.

While you are prepping your articles for submission, don’t forget about optimizing your content for the search engines. Using keywords in your articles that search engines will pick up increases your page rankings for those words.

Since you are writing anyway, create some articles to market in other places. Each of those articles can be rewritten to create more articles to use as a marketing tool to drive traffic to your blog. Once they are there, it is up to you to keep them wowed so they stay.